Amazon.com Inc. AMZN, -0.64% said Wednesday that this year’s two-day Prime Day shopping event was the biggest shopping event in the company’s history, surpassing Black Friday and Cyber Monday combined.
More than 175 million items were purchased, with the event becoming the largest-ever for Amazon devices, including the Echo Dot and Fire TV Stick with Alexa Voice Remote. Prime members also bought 100,000 lunchboxes, 100,000 laptops, 350,000 luxury beauty products, and more than one million toys. Amazon says Prime members around the world saved more than $1 billion. Eighteen countries participated this year.
On the flip side, reports indicate thousands of people canceled their Prime Membership after Prime day. The ‘day after’ cancellation rate was 18 times the average daily cancellation rate.